As a self-published author, getting your book in front of the right audience can feel overwhelming. Unlike traditionally published books that have built-in marketing support, we have to wear multiple hats—from writer to marketer. But with the right approach, self-published books can gain just as much traction, if not more!
Some of the strategies that I’ve seen work well include leveraging social media, running Amazon and Facebook ads, building an email list, and collaborating with influencers in the book industry. A well-crafted website or blog can also boost your book’s visibility and establish your brand. Additionally, working with a book marketing company can provide expert guidance, targeted promotions, and even press coverage to reach a broader audience.
But I’d love to hear from you all! What marketing strategies have worked best for your self-published book? Have you tried anything unique that gave surprising results? Let’s discuss and share insights!